Multiple Choice
Which of the following is most likely true about database marketing?
A) Extensive use of databases seldom intrudes consumers' privacy.
B) Companies match customer needs and interests with products and services.
C) It is legal for online sellers to plant online cookies in the browsers of consumers.
D) It sets up do-not-call lists, do-not-mail lists, and do-not-track online lists.
E) Marketers can watch their competitor's moves closely by monitoring the competitor's database.
Correct Answer:
Verified
Correct Answer:
Verified
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