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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    What Is the Most Likely Reason That Direct-Response Television Marketing
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What Is the Most Likely Reason That Direct-Response Television Marketing

Question 90

Question 90

Multiple Choice

What is the most likely reason that direct-response television marketing has increased in recent years?


A) uses of social media
B) shifts in demographics
C) increases in global demand
D) changes in FTC legislation
E) advancements in technology

Correct Answer:

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