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    Principles of Marketing Study Set 3
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    Corporate Web Sites Are Designed to Build Customer Goodwill, Collect
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Corporate Web Sites Are Designed to Build Customer Goodwill, Collect

Question 89

Question 89

True/False

Corporate Web sites are designed to build customer goodwill, collect customer feedback, and supplement other sales channels rather than to sell the company's products directly.

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