A ________ Helps a Potential Buyer Move Through the Purchasing

Multiple Choice

A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.

A) marketing message; product push
B) measured response; content quotient
C) persuasive appeal; purchase message
D) marketing message; sales message
E) persuasive appeal; product push