Gilron Holidays Runs a Premium Membership Club That Caters to Customers

Multiple Choice

Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach.

A) gender
B) income
C) occasion
D) benefit
E) geographic