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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Individual Marketing Is Also Known as One-To-One Marketing, Mass Customization
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Individual Marketing Is Also Known as One-To-One Marketing, Mass Customization

Question 151

Question 151

True/False

Individual marketing is also known as one-to-one marketing, mass customization, and markets-of-one marketing.

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