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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    ________ Calls for Dividing the Market into Regions, States, Counties
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________ Calls for Dividing the Market into Regions, States, Counties

Question 147

Question 147

Multiple Choice

________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods.


A) Benefit segmentation
B) Geographic segmentation
C) Demographic segmentation
D) Psychographic segmentation
E) Occasion segmentation

Correct Answer:

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