Multiple Choice
With the recent explosion of information technologies, ________.
A) most marketing managers are overloaded with data and often overwhelmed by it
B) most marketing managers are concerned solely about the duplication of content
C) companies have ceased to feel the need for marketing information systems
D) companies have ceased to maintain internal databases
E) it has become more difficult and expensive to obtain primary data
Correct Answer:

Verified
Correct Answer:
Verified
Q126: Which of the following is most likely
Q127: Observation is best suited for _ research.<br>A)
Q128: Challenges of managing big data include _.<br>A)
Q129: Ralph Goldsmith works for Zenith Inc., a
Q130: An MIS is used to _.<br>A) generate
Q132: What do marketers gain from gathering and
Q133: Explain the common problems that international marketing
Q134: Discuss how small businesses and not-for-profit organizations
Q135: What is the function of a marketing
Q136: Customer relationship management helps manage detailed information