Brad Works with a Reputed Retailer and Leads a Team

Multiple Choice

Brad works with a reputed retailer and leads a team that collects market information from a wide variety of sources ranging from marketing research studies to monitoring online conversations where consumers discuss Brad's firm or its products. Brad's team uses this information to arrive at a better understanding of consumer behavior and their buying motives. This, in turn, allows Brad's firm to successfully generate more value for consumers. Brad leads the ________ team.

A) product development
B) strategy implementation
C) human resource
D) customer relationship management
E) customer insights