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    Principles of Marketing
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    Exam 4: Managing Marketing Information to Gain Customer Insights
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    Marketers Can Obtain Information from Internal Data and from Competitive
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Marketers Can Obtain Information from Internal Data and from Competitive

Question 35

Question 35

Essay

Marketers can obtain information from internal data and from competitive marketing intelligence. Compare and contrast the two sources of information.

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Internal databases refer to electronic c...

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