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    Principles of Marketing
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    Exam 18: Creating Competitive Advantage
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    Benchmarking Involves Comparing the Firm's Products and Processes to Those
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Benchmarking Involves Comparing the Firm's Products and Processes to Those

Question 116

Question 116

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Benchmarking involves comparing the firm's products and processes to those of the competitors to identify best practices to improve quality and performance.

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