Market Niching Is Profitable Because the Company ________

Multiple Choice

Market niching is profitable because the company ________.

A) copies or improves on the leader's products and programs, usually with much less investment
B) bears the cost of developing new products and markets, expanding distribution, and educating the market
C) knows the needs of the target customer segment better than other firms that casually attempt to sell to the same segment
D) either keeps its manufacturing costs and prices low or its product quality and services high
E) can achieve economies of scale much faster by selling the same product to the global market