Computer Mouse and Interface Device Maker AdvTechPRO Is Only a Fraction

Multiple Choice

Computer mouse and interface device maker AdvTechPRO is only a fraction the size of software giant Terminal Time Software Inc. AdvTechPRO manufactures every variation of computer mouse imaginable (for left-handed people, wireless mice, shaped like actual mice, LED mice, etc.) . Through skillful ________, the firm dominates the PC mouse market, with Terminal Time Software as its runner up.

A) centralization techniques
B) niching
C) brand imaging
D) vertical integration
E) benchmarking