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    Principles of Marketing
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    Exam 18: Creating Competitive Advantage
  5. Question
    Explain How a Market Follower Can Gain Advantage from a Market
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Explain How a Market Follower Can Gain Advantage from a Market

Question 137

Question 137

Essay

Explain how a market follower can gain advantage from a market leader.

Correct Answer:

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The market leader often bears the huge e...

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