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  3. Study Set
    Principles of Marketing
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    Exam 18: Creating Competitive Advantage
  5. Question
    A Company That Focuses on Customer Developments in Designing Its
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A Company That Focuses on Customer Developments in Designing Its

Question 3

Question 3

Multiple Choice

A company that focuses on customer developments in designing its marketing strategies and on delivering superior value to its target customers is a ________ company.


A) market-centered
B) cost-centered
C) competitor-centered
D) customer-centered
E) product-centered

Correct Answer:

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