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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 16: Personal Selling and Sales Promotion
  5. Question
    During the Presentation Step of the Selling Process, the Salesperson
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During the Presentation Step of the Selling Process, the Salesperson

Question 92

Question 92

True/False

During the presentation step of the selling process, the salesperson tells the "value story" to the buyer, showing how the company's offer solves the customer's problems.

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