Multiple Choice
Refer to the scenario below to answer the following question(s) .
Reliable Tools Company is a manufacturer of hubs and axles for the trailer and heavy truck industry. Although Reliable Tools only has 15 customers, the company is the sole supplier of hub and axle components to those customers. Monthly sales at Reliable Tools are approximately $1 million. "You might say we have all our eggs in one basket," says owner Arthur Deetz.
It is critical that a competent sales force be maintained in order to nurture those few but large accounts. Ninety-five percent of Reliable Tools' customers are located in Michigan, Ohio, and Indiana, which means that travel time to all customers is relatively short. However, given the nature of the industry, time spent with each customer is crucial.
-Which of the following promotions would be most appropriate for Reliable Tools to use in its attempt to promote its products and generate new business leads?
A) rebates and price packs
B) premiums
C) specialty advertising
D) samples
E) conventions and trade shows
Correct Answer:

Verified
Correct Answer:
Verified
Q122: Which of the following questions would help
Q123: Which of the following is most likely
Q124: Which of the following is true about
Q125: The inside sales force consists of salespeople
Q126: Refer to the scenario below to answer
Q128: Which of the following questions is NOT
Q129: If a company has numerous and complex
Q130: _ are useful articles imprinted with an
Q131: _ is defined as analyzing, planning, implementing,
Q132: Sales assistants confirm appointments, follow up on