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  3. Study Set
    Principles of Marketing
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    Exam 10: Pricing: Understanding and Capturing Customer Value
  5. Question
    Value-Based Pricing Uses the Sellers' Perception of Value as the Key
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Value-Based Pricing Uses the Sellers' Perception of Value as the Key

Question 97

Question 97

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Value-based pricing uses the sellers' perception of value as the key to pricing.

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