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    Principles of Marketing
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    Exam 10: Pricing: Understanding and Capturing Customer Value
  5. Question
    Price Setting Is Usually Determined by ________ in Small Companies
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Price Setting Is Usually Determined by ________ in Small Companies

Question 148

Question 148

Multiple Choice

Price setting is usually determined by ________ in small companies.


A) the top managers
B) the marketing department
C) the sales department
D) divisional managers
E) product managers

Correct Answer:

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