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    Principles of Marketing
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    Exam 10: Pricing: Understanding and Capturing Customer Value
  5. Question
    ________ Refers to a Measure of the Sensitivity of Demand
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________ Refers to a Measure of the Sensitivity of Demand

Question 52

Question 52

Multiple Choice

________ refers to a measure of the sensitivity of demand to changes in price.


A) Price elasticity
B) A demand curve
C) Price-value equation
D) Marginal utility
E) Income elasticity of demand

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