According to the Five-Step Model of the Marketing Process, Which

Multiple Choice

According to the five-step model of the marketing process, which of the following is the final step in creating value for customers?

A) designing a customer-driven marketing strategy
B) understanding the marketplace and customer needs
C) constructing an integrated marketing program that delivers superior value
D) building profitable relationships and creating customer delight
E) capturing value from customers to create profit and customer equity