Iceco Inc, an Ice Cream Manufacturing Company, Encourages All Stakeholders, Including

Multiple Choice

Iceco Inc., an ice cream manufacturing company, encourages all stakeholders, including the top management and all employees, to consider individual and community welfare in their day-to-day decisions. This action undertaken by Iceco reflects ________.

A) environmentalism
B) social responsibility
C) the selling concept
D) partner relationship management
E) marketing myopia