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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    In a ________, New Products and Marketing Tactics Are Tested
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In a ________, New Products and Marketing Tactics Are Tested

Question 42

Question 42

Multiple Choice

In a ________, new products and marketing tactics are tested online in a virtual shopping environment.


A) controlled test market
B) simulated test market
C) standard test market
D) focus group
E) survey

Correct Answer:

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