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    Principles of Marketing Study Set 1
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    Exam 9: Pricing: Capturing Customer Value
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    Price Is the Only Element in the Marketing Mix That
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Price Is the Only Element in the Marketing Mix That

Question 90

Question 90

Multiple Choice

Price is the only element in the marketing mix that produces ________.


A) revenue
B) variable costs
C) expenses
D) fixed costs
E) stability

Correct Answer:

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