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    Principles of Marketing Study Set 1
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    Exam 7: Products, services and Brands: Offering Customer Value
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    John West Brand Tuna Sells More Than the Same Size
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John West Brand Tuna Sells More Than the Same Size

Question 42

Question 42

Multiple Choice

John West brand tuna sells more than the same size competitive brand tuna,even though the other tuna costs $0.15 less per can.John West has high brand ________.


A) extension
B) equity
C) licensing
D) service
E) evidence

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