Multiple Choice
Which of the following is NOT a desirable quality for a brand name?
A) It should suggest something about the product's benefits and qualities.
B) It should be easy to pronounce,recognise and remember.
C) The name should be a long word to get attention.
D) The name should translate easily into foreign languages.
E) It should be distinctive.
Correct Answer:
Verified
Correct Answer:
Verified
Q48: Product-line length is influenced by company _
Q49: _ is defined as the use of
Q50: Political marketing is an example of _.<br>A)ideas
Q51: Which of the following is the MOST
Q52: The fundamental asset underlying brand equity is
Q54: Developing a product involves defining the benefits
Q55: _ means that services cannot be separated
Q56: Good _ contributes to a product's usefulness
Q57: A _ is a group of products
Q58: Discuss the environmental,market and industry factors that