Multiple Choice
Business portfolio planning involves two steps: ________ and ________.
A) identifying SBUs;assessing the attractiveness of SBUs
B) analysing the current business portfolio;shaping the future business portfolio
C) identifying internal strengths;identifying external opportunities
D) conducting a SWOT analysis;establishing marketing controls
E) identifying growth opportunities;evaluating growth opportunities
Correct Answer:
Verified
Correct Answer:
Verified
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