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The BCG Growth-Share Matrix Classifies Four Types of SBUs

Question 64

Multiple Choice

The BCG growth-share matrix classifies four types of SBUs.They are ________,________,________,and ________.


A) stars;moons;planets;galaxies
B) sales generating;profitable profits;resource-intensive;asset rich
C) stars;cash cows;question marks;dogs
D) growth;mature;declining;divestment
E) market penetration;market development;product development;diversification

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