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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
  5. Question
    Evaluating the Results of Marketing Strategies and Plans and Taking
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Evaluating the Results of Marketing Strategies and Plans and Taking

Question 60

Question 60

Multiple Choice

Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called ________.


A) marketing control
B) strategic control
C) operating control
D) developmental control
E) efficiency

Correct Answer:

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