Multiple Choice
In the BCG approach to portfolio planning,________ are high-share,high-growth businesses or products.They need heavy investment to finance rapid growth.When their growth slows down,they turn into ________.
A) cash cows;stars
B) question marks;dogs
C) stars;question marks
D) stars;cash cows
E) dogs;cash cows
Correct Answer:

Verified
Correct Answer:
Verified
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