In 1982,the Manufacturer of Carbonated Drinks,the Coca Cola Group,acquired the Feature

Multiple Choice

In 1982,the manufacturer of carbonated drinks,the Coca Cola Group,acquired the feature film maker,Columbia Pictures,and retained control over it for almost a decade.This stage of the Coca Cola Group's history is an example of ________.

A) marketing controls
B) market development
C) diversification
D) market penetration
E) product development