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    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
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    For Hyundai Corporation,customers Who Care Primarily About the Price of a Car
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For Hyundai Corporation,customers Who Care Primarily About the Price of a Car

Question 141

Question 141

Multiple Choice

For Hyundai Corporation,customers who care primarily about the price of a car and its operating economy make up one ________.


A) market position
B) value network
C) market segment
D) customer extension
E) value chain

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