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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
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    The Main Components of a Marketing Plan Are the Executive
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The Main Components of a Marketing Plan Are the Executive

Question 146

Question 146

True/False

The main components of a marketing plan are the executive summary,current marketing situation,threats and opportunities,objectives and issues,marketing strategies,action programs,budgets and controls.

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