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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
  5. Question
    Which of the Following Is NOT a Step in the Marketing
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Which of the Following Is NOT a Step in the Marketing

Question 19

Question 19

Multiple Choice

Which of the following is NOT a step in the marketing control process?


A) setting goals
B) measuring performance
C) taking corrective action
D) defining the mission
E) evaluating the causes of gaps between expected and actual performance

Correct Answer:

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