Multiple Choice
Which of the following is NOT a step in the marketing control process?
A) setting goals
B) measuring performance
C) taking corrective action
D) defining the mission
E) evaluating the causes of gaps between expected and actual performance
Correct Answer:

Verified
Correct Answer:
Verified
Q14: _ is the process of developing and
Q15: 'Doing the right things' (strategy)is more important
Q16: A sound marketing strategy begins with _.<br>A)positioning<br>B)customer
Q17: A company wants to practice effective positioning.To
Q18: Which of the following is NOT a
Q20: _ involves adapting a firm to take
Q21: When designing business portfolios,most companies are well
Q22: Mission statements should both fit the market
Q24: The process of customer value driven marketing
Q91: In SWOT analysis, strengths and weaknesses refer