When Shoppers Enter a Large Department Store Such as David

Multiple Choice

When shoppers enter a large department store such as David Jones or Myer,they are often greeted by sales assistants offering complementary sprays of selected fragrances.Sometimes,the fragrance is sprayed onto a card for the customer to retain and use as a scent inside her handbag.This activity is an example of ________.

A) public relations
B) product publicity
C) sales promotion
D) lobbying
E) advertising