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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    Briefly Outline Some of the Changes in Marketing and Media
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Briefly Outline Some of the Changes in Marketing and Media

Question 81

Question 81

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Briefly outline some of the changes in marketing and media that impact on promotions.Explain why these changes create both opportunities and anxiety for marketing communicators?

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The growth in mobile media spend has bee...

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