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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    ________ Is Used Heavily When Introducing a New Product Category
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________ Is Used Heavily When Introducing a New Product Category

Question 127

Question 127

Multiple Choice

________ is used heavily when introducing a new product category.The objective is to build primary demand.


A) Persuasive advertising
B) Informative advertising
C) Comparative advertising
D) Patronage advertising
E) Institutional advertising

Correct Answer:

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