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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    Which of the Following Is NOT a Major Category in the Promotion
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Which of the Following Is NOT a Major Category in the Promotion

Question 122

Question 122

Multiple Choice

Which of the following is NOT a major category in the promotion mix?


A) advertising
B) sales promotion
C) public relations
D) market positioning
E) direct marketing

Correct Answer:

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