Multiple Choice
The reality TV program,The Block,involves contestants renovating homes or apartments for prizes.Many scenes show contestants purchasing materials and equipment from the hardware store Mitre 10 or asking a helpful Mitre 10 staff member for tips and advice on specific projects.Prominent featuring of the Mitre 10 brand,store interior or staff uniforms is an example of ________.
A) branded entertainment
B) advertainment
C) lifestyle execution
D) mood execution
E) consumer generated content
Correct Answer:
Verified
Correct Answer:
Verified
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