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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    When Typical Consumers Approach a Print Advertisement,the First Thing They
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When Typical Consumers Approach a Print Advertisement,the First Thing They

Question 82

Question 82

True/False

When typical consumers approach a print advertisement,the first thing they are likely to notice is the illustration,followed by the headline and then the copy.

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