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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
  5. Question
    Public Relations Seeks to Build Goodwill with All the Organisation's
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Public Relations Seeks to Build Goodwill with All the Organisation's

Question 17

Question 17

True/False

Public relations seeks to build goodwill with all the organisation's various publics.Public groups that represent potential targets for the company's PR messages are likely to include local communities,news media,legislators and government and shareholders.

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