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    Principles of Marketing Study Set 1
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    Exam 10: Placement: Customer Value Fulfilment
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    Marketing Logistics Trade-Offs Occur When Management Seeks to Find Optimal
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Marketing Logistics Trade-Offs Occur When Management Seeks to Find Optimal

Question 62

Question 62

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Marketing logistics trade-offs occur when management seeks to find optimal results in terms of achieving shareholder value while also achieving maximal sales and cash flow for the company.

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