Multiple Choice
According to the simple model of the marketing process,a company needs to ________ before designing a customer-driven marketing strategy.
A) determine how to deliver superior value
B) build profitable relationships with customers
C) use customer relationship management to create full partnerships with key customers
D) understand the marketplace and customer needs and wants
E) construct key components of a marketing program
Correct Answer:
Verified
Correct Answer:
Verified
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