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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    ________ Is the Act of Obtaining a Desired Object from Someone
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________ Is the Act of Obtaining a Desired Object from Someone

Question 134

Question 134

Multiple Choice

________ is the act of obtaining a desired object from someone by offering something in return.


A) A value proposition
B) Exchange
C) Bribery
D) Value
E) Donation

Correct Answer:

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