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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    ________ Is the Total Combined Customer Lifetime Values of All
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________ Is the Total Combined Customer Lifetime Values of All

Question 50

Question 50

Multiple Choice

________ is the total combined customer lifetime values of all the company's current and potential customers.


A) Share of customer
B) Customer lifetime value
C) Customer equity
D) Profitability
E) Share of market

Correct Answer:

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