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    Exam 1: Marketing: Creating and Capturing Customer Value
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    When the Economy Tightens,customer Loyalty and Customer Retention Become ________
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When the Economy Tightens,customer Loyalty and Customer Retention Become ________

Question 131

Question 131

Multiple Choice

When the economy tightens,customer loyalty and customer retention become ________ for marketers.


A) more important
B) less important
C) impossible
D) long-term but not short-term goals
E) short-term but not long-term goals

Correct Answer:

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