Table 8-2 Diamond Jewelers Is Trying to Determine How to Advertise in Advertise

Multiple Choice

Table 8-2
Diamond Jewelers is trying to determine how to advertise in order to maximize their exposure.Their weekly advertising budget is $10,000.They are considering three possible media: tv, newspaper, and radio.Information regarding cost and exposure is given in the table below:
Let T = the # of tv ads, N = the # of newspaper ads, and R = the # of radio ads
-According to Table 8-2, which describes a media selection problem, what would the objective function be?

A) Maximize 10T + 7N + 20R
B) Minimize 10T + 7N + 20R
C) Minimize 7000T + 8500N + 3000R
D) Maximize 7000T + 8500N + 3000R