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  3. Study Set
    Services Marketing Study Set 1
  4. Exam
    Exam 17: Pricing of Services
  5. Question
    Initial Consumer Resistance to Online Bill Paying Resulted from a _____
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Initial Consumer Resistance to Online Bill Paying Resulted from a _____

Question 27

Question 27

Multiple Choice

Initial consumer resistance to online bill paying resulted from a _____ cost in using a new service.


A) Convenience
B) Monetary
C) Psychological
D) Time
E) Search

Correct Answer:

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