Multiple Choice
Deana and Rod Li went on a one-week vacation at the Club Med Turkoise village, located in Turks and Caicos, a chain of islands in the Caribbean. Club Med's per person price of $1199 included round-trip air travel from New York, one-week accommodations, all meals, sports, activities and nightly entertainment. Club Med is using a _____ strategy.
A) Market segmentation pacing
B) Price framing
C) Complementary pricing
D) Price bundling
E) Contingency pricing
Correct Answer:
Verified
Correct Answer:
Verified
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