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    Exam 17: Pricing of Services
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    Bell Atlantic NYNEX Mobile Introduced Its Talk Along Portable Phone
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Bell Atlantic NYNEX Mobile Introduced Its Talk Along Portable Phone

Question 61

Question 61

Multiple Choice

Bell Atlantic NYNEX Mobile introduced its Talk Along portable phone service at a price of $14.99 a month. Bell Atlantic is using a(n) _____ pricing strategy.


A) Odd
B) Synchro-
C) Discounting
D) Prestige
E) Complementary

Correct Answer:

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